Work • 1st September 2022

Marketing content - Organization: Rapido

Marketing content: Email marketing, push notifications, social media copies & topicals

Work - CCD • 1st September 2022

Copywriting - Client: Café Coffee Day

Copywriting for CCD Social Media and interactive tweets

Work - Great Leaning • 1st September 2022

Copywriting - Client: Great Learning

A B2B organization focusing on upskilling and scaling heights in your career ladder.

1st September 2022

Feature Article in Indulge tabloid of The Indian Express

Shine your way through the spring of 2015 with these radiant hues

The .fit Way • 10th April 2021

Ramadan: Fasting, Feasting And Training

A common thing we notice people do during Ramadan fast is skipping their daily workout routine. There are possibly two reasons:
• None A false assumption that with less intake of calories, one might lose a lot of muscle mass/weight

Our says for overall well-being, it is important to stay active even when fasting and that with a little planning, one can workout the healthy way, without feeling exhausted. Read on for some expert advice from him on the best way to plan your workout and nutrition d

The .fit Way • 3rd April 2021

Behind Every Great Run Is Great Nutrition

Running is becoming one of the most popular sports across the world. For many, it seems to be the starting point of their fitness journey. However, several people are unaware of the much-needed nutrition when it comes to endurance-based activities.

Regular practice combined with the right nutrition will reap the best benefits. So what exactly does your body need? Let’s run through!

The Importance Of Right Nutrition

Running helps your body break down fat and build muscles. While this happens,

Medium • 18th February 2021

The Darkness in a Mother’s Love

Milan Kundera — Life is Elsewhere: The Darkness in Mother’s Love

We’ve been taught that the mother’s love is unconditional and pure, which I will not deny. But, everything has it is good & bad.

While I was reading Life is Elsewhere by Milan Kundera, in Part-5 of the book, I was truly dumbfounded by the consequences of our protagonist Jaromil’s mother’s love that has over his existence.

Medium • 4th July 2020

I don’t know who needs to hear this, but here you go!

I don’t know who needs to hear this, but here you go!

Over the past few months, life has been hard, a real pain in the ass for all of us. Some went into depression, some undug their buried past, some felt lonelier than before, some lost their jobs, some finally got time to spend with family, and some lucky ones found their true calling.

Your day is just around the corner and deep inside, you know you possess the courage to walk beyond the limits. Stop crying to yourself at night. Feel free and

Institute of Product Leadership • 27th July 2018

Minimalism in design- Less is more

Design isn’t just about visual presentation and aesthetics. Although that’s important, a design is primarily about communication which is often best when it is concise. Put simply, sometimes Less is more.

This is something that many designers struggle with. In most of the cases it’s not always their fault. Often they will get a competing opinion from someone who is not a designer, whether that be a client, a supervisor, an employer or someone who doesn’t necessarily understand the importance an

Institute of Product Leadership • 23rd July 2018

Is your Product going in the right direction|

Product Management is the subtle art of aligning customer needs, business needs and available technology seamlessly, ensuring every stakeholder goes away happy. In simpler terms, it’s easier to lift Thor’s hammer than to be a Product Manager.

Development teams don’t want to listen to what the customers want because their feature is surely going to blow minds. The Marketing and Sales team have their own ideas which they want to see implemented. The Executive team is wondering if your ideas are i